Lose Fat and Keep It Off For Life
Get clear guidance on food, exercise and weekends so you keep losing fat instead of starting over every time life gets busy.
Does This Sound
Like You?
✅ You want to lose weight and keep it off for good, but every attempt feels like guesswork leaving you confused as f*ck.
✅ You do well for a few weeks… then one bad meal, weekend, or busy period throws you off track and suddenly it feels like you’ve undone everything.
✅ You’ve tried every diet under the sun… and every time you start again you quietly wonder if maybe the problem is actually you.
✅ You’re starting to feel like losing weight just isn’t something you’re capable of long-term and that you’re destined to stay this way forever.
✅ You feel like fat loss only works if life is calm, structured, and perfect… which it never actually is.
If you’re nodding along reading this - you’re not broken, and you’re definitely not alone.
The Real Reason You Keep Restarting Your Weight Loss Journey
You probably thought losing weight would be fairly straightforward when you first started.
Eat a bit less. Move a bit more. Stick to a plan. Job done.
And to be fair… at first it works.
You start a diet, lose a bit of weight and begin to feel better about yourself.
You start thinking, “right… I’ve finally cracked this.”
But then life gets involved.
Your boss is being a bigger dickhead than usual. The kids become even more feral. Your friend keeps asking for ANOTHER “quick drink”.
Next thing you know, Deliveroo is back on speed dial and progress has stalled.
At first though, you just brush it off with the classic line:
“I’ll get back on track tomorrow.”
Tomorrow becomes next week… and suddenly you’re back where you started.
Frustrated and miserable. Again.
So you do what everyone does.
Pluck up the courage and motivation to join another plan, another app and another attempt at being strict…
And this is exactly when the doubts start creeping in.
“Why can everyone else manage this?”
“Why do I always mess it up eventually?”
“Why can’t I just stay consistent?”
After a while you start believing fat loss only works when life is calm and organised… and if it isn’t… you fail.
But here’s the bit most people never bloody realise.
Every plan you’ve tried only works when everything goes right and you follow the rules to the letter.
But the moment something goes wrong… the ‘diet’ has nothing to say.
So you end up having to start again.
Scenarios like:
Fitting in your favourite trousers again…
Not hiding whenever a camera comes out…
Looking in the mirror and feeling genuinely happy…
All of that becomes possible when you realise something simple:
Fat loss doesn’t fail because you slip up.
It fails because nobody has ever shown you what to do when things go wrong.
When you know how to deal with those moments, everything changes.
A bad meal doesn’t turn into a full blown binge.
A busy week doesn’t set you back to square one feeling like a failure.
You stop pressing reset every time life gets messy.
And that’s exactly what 1-1 coaching is designed to fix.
Instead of leaving you on your own with a plan and hoping you stick to it…you have someone guiding you through the moments that normally derail everything.
So progress keeps moving… even when life doesn’t go perfectly.
Unwanted Weight Gone For Good
In The Shape
of His Life
No More Food Anxiety
How We Help You Lose Weight and Keep It Off Forever Whatever Life Throws Your Way
Learn How To Lose Weight Without Needing Perfect Weeks
This isn’t about rigid plans or constant discipline. It’s habit-based coaching designed around how you actually live, so fat loss continues even when routines break, stress goes up, and life gets messy.
We'll Show You What To Do If Things Don't Go As Planned
Miss a meal. Blow your calories. Skip training. Have a shit week. Whatever it is, instead of panicking or starting again, we’ll show you exactly how to respond so your progress continues.
Stop The Yo-Yo Cycle For Good
Instead of short bursts followed by starting again, we’ll help you build habits you can actually live with long term so fat loss becomes something you maintain, not something you keep chasing.
Different Lifestyles, Same Results
How We Make Fat Loss Simple
This isn’t some complicated framework you need to memorise. It’s a simple way of doing fat loss that actually holds up once life gets involved. Here’s how it works.
Step 1: Work Out What Actually Matters
Most people start fat loss overwhelmed and confused. So you end up trying to do everything… and sticking to none of it. We strip all of that noise away and focus on the few things that will make the biggest difference for you right now. No guesswork. No conflicting advice. Just a clear direction so you finally feel like you know what you’re doing.
Step 2: Make Small Changes You Can Actually Stick To
Most diets expect you to overhaul your entire life overnight. Suddenly you’re trying to train every day, eat perfectly and become a completely different person. That works for about a week… Instead, we focus on small improvements that actually fit around your life. The kind you can keep doing even when motivation dips or the week gets chaotic, which means progress doesn’t depend on being perfect and you stop feeling like you’re constantly starting again.
Step 3: Handle the Moments That Usually F*ck Everything Up
This is where most diets fall apart. A missed meal. A stressful week. A few drinks with friends. No time. No energy. No headspace. Normally that’s the moment everything unravels. Instead of panicking or writing the week off, we’ll guide you through exactly what to do next. So those small hiccups stay small…and progress keeps moving instead of falling apart.
Step 4: Turn Progress Into Something That Lasts
As the weeks go on, something interesting starts to happen. Fat loss stops feeling like a constant effort. You’re not forcing yourself to stay “on plan”. You’re simply living in a way that naturally keeps things moving in the right direction. The habits fit around your life instead of fighting against it which means fat loss stops feeling temporary… and starts feeling normal.
Step 5: Relax Around Food Without Rebounding
This is the part most people never get shown. Most diets teach you how to lose weight. Almost none of them show you how to stop dieting properly. So when the diet ends, the old habits creep back in and the weight slowly returns. Instead, we guide you through the transition back to normal eating. You’re not tracking every bite forever. You’re not second-guessing every meal. You’re not worried one decision will undo everything. Food just becomes food again. Something you enjoy… not something you feel like you’re constantly battling.
What Our Clients Say
Everything You Get Access To
This isn’t a pile of information you’re left to work through on your own. Everything here exists to keep progress moving when real life gets involved. Here’s what that looks like.
Support When Things Happen... Not Days Later
You have direct access to your coach throughout the week, so when something comes up, it gets dealt with in the moment.
Progress Tracking That Actually Makes Sense
You’ll track progress in a way that shows what’s really changing, without obsessing over daily fluctuations. No noise. No overthinking. No guessing.
Weekly Check-Ins That Keep Things Moving
Each week, we properly assess what’s going on and adjust where needed. What do you need to continue doing, where you need more support and your custom plan for the next 7 days.
Ongoing Feedback on What You’re Eating
Instead of being told to “just stick to the plan”, you get regular feedback on your food choices so issues are caught early. No food rules. No judgement. No unnecessary restriction.
Training Built Around You
Your workouts are built to fit your lifestyle, ability, and preferences — not someone else’s routine. And if technique needs tightening up, that’s handled along the way.
A Forward Plan That Accounts for Real, Chaotic Life
You’re not just reacting week to week. Busy periods, social events, holidays — they’re planned for in advance, not dealt with after the damage is done.
No More Yo-Yo Dieting
Designed to Make Your Journey Even Smoother
Bonus 1: Client Community + Monthly Live Calls
You’ll have access to a private group made up entirely of other 1-1 clients. People navigating the same stuff you are — busy weeks, stalls, social plans, loss of momentum, and real life getting involved. Alongside the day-to-day conversations, we run monthly live calls within the group. These are a chance to zoom out, talk through common sticking points, get clarity on what actually matters right now, and reset direction when things feel a bit messy. It keeps you anchored, without everything resting on motivation or willpower.
Bonus 2: Full Resource Library
You’ll get access to a library of practical resources you can dip into when you need them, including: protein guides, example meal days, recipes, simple food swaps. Nothing overwhelming. Just things that make eating well easier when headspace is low and decisions feel harder than they should.
Bonus 3: Exit & Maintenance Planning
Most people are shown how to lose weight. Almost nobody is shown how to stop dieting properly. As part of your coaching, we plan the transition out of fat loss so you don’t clamp down harder, panic, or slowly drift back to square one. This is what allows results to stick without needing to stay “on a plan” forever.
Bonus 4: Exclusive Invites to In-Person Training Workshops
As a 1-1 client, you’ll get priority access to our in-person training workshop days that run throughout the year. These are small, practical sessions focused on improving technique, building confidence in the gym, and making sure what you’re doing actually matches your goals. They’re optional — but for many clients, this is where things really click.
Fat Loss Made Simple
Spaces Are Limited, Can You Afford to Wait?
We only take on a small number of 1-1 clients at any one time.
Not as a sales tactic… but because this only works when there’s enough time and attention to coach properly.
Once those spots are filled, applications close until space opens back up.
And if you don’t apply now, nothing dramatic happens.
Life just carries on exactly as it is.
You’ll keep doing what you’ve been doing.
Trying to be stricter next time.
Promising yourself you’ll “start properly” on Monday.
Waiting for life to calm down enough for things to finally stick.
Six months from now you’ll probably still be telling yourself you’ll “sort it soon”.
Still planning to get back on track.
Still hoping the next attempt will finally be the one that works.
And the frustrating part is… you’ll know exactly how that story usually ends.
The only real cost of waiting is that fat loss stays something you keep restarting… instead of something that finally gets handled properly.
Is This Right For You?
We Can Help If:
- You’ve lost weight before but it’s never stayed off.
- You’re fed up with starting over every few months.
- You want fat loss that fits around work, family, social plans, and real life.
- You don’t need more information, you need guidance when things go off-plan.
- You’re willing to be honest about what’s actually been tripping you up.
We Can't Help If:
- You’re looking for a quick fix or a short-term push.
- You want a rigid meal plan you can blindly follow without thinking.
- You’re not open to changing habits that don’t serve you anymore.
- You’re hoping motivation alone will carry you through.
- You’re not ready to take responsibility for your decisions.
No Questions Asked 30-Day Guarantee
I totally get that signing up to something like this has its risks.
You may have even been burned before by online coaching that promised the world but only gave you burpees, bland food and advice like "just get on with it."
Of course our coaching is nothing like that, but I want to give you a guarantee just to make sure it's totally right for you.
If you're not convinced within the first 30 days, then just let us know and we'll give you a full refund no questions asked.
There is literally no risk on your behalf.
Frequently Asked Questions
What's The Contract Length?
No contract. It's simple rolling monthly with 30 days notice.
Will I Have To Track Calories?
No. Although we encourage calorie counting because it helps you learn along the way, the most important thing about coaching is finding a way for YOU to succeed. If that means calorie counting, then great. If not, then we have alternatives we can use instead.
Is There An Upfront Payment?
Absolutely not. We've heard horror stories of online coaches charging upfront fees of £997. Don't know why, but that sounds absolutely mental to us (probably because we have morals).
Do I Have To Go To The Gym?
Nope! Our coaching is all about finding what works for you. If you hate the gym and only like the idea of training from home, then we'll build you a perfect workout plan that actually suits your lifestyle and gets you results.
What If I'm A Fussy Eater?
We learn all about your eating habits and work with you to find a method and routine of meals that you actually enjoy (rather than a dodgy meal plan that you hate within 3.5 working days).
What Does The First Week Look Like?
We take you through your onboarding week. You just live your life as normal and track a few things for us so we can assess where you're at right now, and what targets to set you in week 2 that you're close to hitting so you make some immediate progress forward.
Meet The Team
Louis Baker-Stroud
Founder, Coach and Chief Joker
Cameron Cummings
Coach - Loves Bountys (Strange Boy)
Harry Cunningham
Coach - Never Seen Without His Hat
Lainey Lisborg
Coach - Bloody Loves Sci-Fi